Amazing Life launches self-service commerce in 8 weeks

From Shopify Headaches to Native Commerce with Zuora and Salesforce

The Company

Amazing Life is a faith-based organization that provides curriculum and builds innovative technology solutions for churches worldwide. With its 2025 merger with Orange, the team is positioned to expand the tools and resources it offers to churches. Their product catalog spans digital subscriptions, physical goods, and other offerings - creating increasing complexity. They needed a system that could manage that complexity without requiring constant engineering involvement.

The Challenge

Amazing Life had outgrown their existing setup. Shopify handled their storefront, but it wasn't connected to their billing system (Zuora) or their CRM (Salesforce). Every transaction required manual reconciliation. They lacked a clear, accurate view of subscriptions, pricing, and order types (new vs. renewal) across a complex catalog of subscription and one-time products. Physical product fulfillment lived in one system, subscription billing in another, and customer records in a third.

The team also faced a hard deadline. Leadership wanted a new ecommerce storefront and free trial flow live before year-end - giving them roughly 8 weeks from kickoff to launch.

"This is one of the more exciting projects we've been able to do."— Sandy Cooper, Director of Business Systems, Amazing Life

But the technical requirements went beyond a simple storefront. Amazing Life wanted a system that could allow SSO with their Identity System passing user data seamlessly. After purchase, provisioning should be triggered automatically. And the purchasing experience needed to prevent duplicate signups while still allowing legitimate repurchases.

The Solution

A Unified Commerce Layer

Working with Limio, Amazing Life built a commerce experience that connected their entire stack: Zuora for billing (card and ACH), Salesforce for CRM, and their internal authentication system for SSO and product provisioning

Limio handled Amazing Life’s pricing complexity through bulk offer creation. Product variation such as quantity brackets, billing frequencies, and product variations were all configured in Limio, giving the operations team direct control while staying continuously synced with Zuora.

For the free trial flow, Amazing Life configured a 30-day free period that automatically converted to an annual or quarterly subscription - no manual intervention required. Duplicate prevention logic blocked free trial errors while still allowing former customers to return.

Custom checkout callouts validated orders in real-time, returning clear error messages when rules were violated. Webhooks triggered provisioning automatically after successful purchases.

Before → After

  • Shopify disconnected from Zuora → Limio natively integrated with Zuora
  • Manual subscription reconciliation → Automated order-to-subscription flow
  • Limited, rigid duplicate prevention → Checkout validation with custom error handling
  • Engineering-dependent changes → Ops team manages offers independently

The Results

Amazing Life went from kickoff to end-to-end testing in 8 weeks. The team completed final testing on December 19th, with company-wide launch targeted for December 30th.

More importantly, the ops team now owns the commerce experience. Offer changes, pricing updates, and promotional campaigns no longer require engineering tickets.

What's Next

The year-end launch covered the authenticated free trial flow. A full public storefront follows in early 2026, along with expanded catalog support for 150+ additional products.

Physical product fulfillment will connect to inventory management systems eliminating the need to keep physical goods on a separate Shopify instance. This will allow Amazing Life to use Limio as a unified commerce platform for both digital and physical products.  The same platform will handle SaaS subscriptions, one-time purchases, and physical goods - all flowing through to Zuora and Salesforce automatically.  

This will enable a better “one source of truth” system in Salesforce without added automation that continually breaks or has issues.  With this, Amazing Life will have better SaaS metrics and more powerful reporting for the whole organization. The architecture will also allow them to scale to support more customers and future offerings.

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