Guides

The days of forcing B2B buyers down a single sales path are over. Today's SMB purchasers demand flexibility—starting free trials at midnight, consulting sales reps over lunch, and completing purchases through trusted partners. This shift makes omnichannel capabilities essential for high-velocity SaaS companies. The stakes are clear: 90% of B2B buyers abandon suppliers with inadequate digital channels, while multi-channel engagement drives 1.8x higher conversions. AI raises the bar further, enabling 24/7 personalized experiences that SMB buyers now expect. This white paper examines how leading SaaS companies orchestrate product-led growth, direct sales, partner ecosystems, and AI capabilities to meet customers wherever they are and driving sustainable growth in the competitive SMB market.

Zuora users will now need to move from Subscribe and Amend to the more modern Orders object model and APIs. This shift has caused some confusion for Zuora users as they work to manage the switch.

In this post, we will run through when the change is happening and how to make the switch simple (spoiler alert: use Limio for Zuora!)

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Managing subscriptions at scale is complex—handling recurring payments, cancellations, upgrades, and invoicing becomes exponentially challenging as your subscriber base grows. When you're using Salesforce (the world's #1 CRM) alongside Zuora's subscription billing platform, integration is crucial. A seamless connection empowers your sales, service, and success teams to manage subscribers efficiently without drowning in manual work. This guide explores three integration approaches—from Zuora's free Z360 to specialized solutions like Limio for Salesforce—helping you choose and implement the right integration for your team's needs.

Giants like Shopify and Amazon have set the bar impossibly high. Today's customers demand lightning-fast performance, seamless mobile experiences, and bulletproof security—all while expecting instant gratification. For subscription businesses, the complexity multiplies. Beyond standard ecommerce challenges, you're juggling recurring billing, complex pricing models, and platform integrations with Zuora. This guide walks you through building a subscription ecommerce site from scratch, tackling everything from product pages to order orchestration, with practical solutions for the unique challenges of subscription commerce.

Self-service sounds simple until you try building it. Legacy subscriptions, complex billing cycles, grandfathered plans, and the constant balancing act between customer empowerment and retention make it a nightmare. Most portals end up offering the bare minimum—view subscriptions, download invoices, update payment methods. For anything complex? "Call us!" This frustrates customers and wastes valuable team time. This guide tackles the real challenges of building comprehensive self-service for subscriptions, from displaying accurate subscription details to handling upgrades, downgrades, cancellations, and add-ons.