Ippen Digital’s Shift to Limio: Faster, Flexible, Scalable Commerce

The Customer 

Ippen Digital is one of Germany’s largest media networks, with more than 80 titles including household names such as Merkur.de, Frankfurter Rundschau and BuzzFeed Germany. Every day, millions of readers turn to their brands for trusted news and engaging content. Behind the scenes, the business has a clear strategic focus: expand subscription revenues and unlock new digital products that resonate with readers. To do that, Ippen Digital needed a partner that could deliver a flexible and scalable ecommerce foundation. 

With their previous provider, they were not able to make changes, experiment or iterate quickly without heavy vendor dependency. By moving to Limio, Ippen gained a platform built for speed and autonomy. It gives them the flexibility to support different charge models, and the scalability to expand across their huge catalogue of brands and offers. 

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The Challenge 

With Limio, Ippen wanted to strongly expand digital commerce to build an additional significant revenue stream besides advertising. 

The existing platform with their previous provider was rigid, hard to customise, and made it difficult to launch or adapt offers quickly. Subscriptions were cumbersome to manage, one-time products like PDFs could not be introduced effectively, and the checkout process itself created unnecessary friction. Engineers were constrained rather than empowered, with little room to build confidently or innovate at speed. To grow digital revenues, Ippen needed a platform that would let them move faster, test new models, and elevate publishing as a key driver of their revenue strategy. 

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The Solution 

Working hand-in-hand with Limio, Ippen Digital launched a new ecommerce experience that combined speed, simplicity and depth. 

At its heart was a lean, modular checkout, fully localized for German audiences, down to translations and date formats. From here, the teams built out new capabilities. 

For subscriptions, Limio integrated seamlessly with Zuora, sending rich custom data fields to power reporting and analytics. For one-time sales, Limio enabled a dedicated PDF storefront with sophisticated filtering and sorting across more than 800 offers and dozens of brands. 

Analytics were wired through Google Tag Manager, with bespoke events giving Ippen clear insight into how their checkouts perform and which offers resonate most with readers. 

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The Benefits 

What stood out throughout the project was how much ownership Ippen’s engineers took. With Limio’s SDK, they built their own custom components, demonstrating how the platform empowers teams to innovate and move quickly while making full use of the Limio suite. 

The result is a modern, flexible commerce foundation that has already opened new revenue streams. Readers can now access PDFs, whether free or paid, while subscriptions run through a streamlined and fully localised checkout. 

For Ippen, it means faster speed to market, more data flowing into their systems, and the confidence that their engineering teams can build and adapt without barriers. 

As Paul Junk, Product Lead for Customer Processes, put it: 

“With Limio, we’ve been able to quickly roll out modern ecommerce experiences across multiple brands – from one-time PDF sales to subscriptions. Our teams value the flexibility and developer experience, which let us build what we need while knowing we’re on a scalable foundation.” 

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What’s Next 

Ippen Digital will continue to expand its digital product offering and build on the new ecommerce foundation established with Limio. With a flexible and scalable platform in place, the company is well positioned to further strengthen digital revenues, test new formats, and continue supporting sustainable independent journalism.