JazzHR automates partner sales, 24/7 with Limio

From Manual Pain to Self-Service Commerce

The Company

JazzHR is a leading Applicant Tracking System that primarily serves the SMB space (1–250 employees). Part of Employ Inc. alongside Lever and Jobvite, JazzHR operates a high-volume, low-ACV model where speed, efficiency, and automation are critical.

With a two-week average sales cycle and auto-provisioned accounts, most customers land on the core plan, Plus, with add-ons layered on top. The commercial model is straightforward, but only when the underlying systems support scale.

The Challenge

500 Partners, Many Manual Workflow

JazzHR had built a large partner ecosystem over time, but it was increasingly unmanageable. With more than 500 partners operating under different pricing and commercial rules, there was no scalable way to process orders, manage pricing, or track performance.

The e-commerce engine lived inside the JazzHR application, which meant it could not be reused for partners, as even minor changes required engineering effort.

‍“Any change - even a promo code -requires a Jira ticket, prioritisation, a sprint.”
 — Jessica Shivetts, Sr. Manager, Revenue Operations

All partner orders flowed through Marketo forms and manual CPQ quotes. Sales and partner teams built quotes by hand, processed billing manually, and handled provisioning during business hours, even though many partner submissions were routine processing requests that did not require seller involvement, highlighting the need for a self serve motion.

This created several compounding issues:

  • Engineering became a bottleneck for routine commercial changes
  • Partners had no self-service ordering or subscription management
  • Pricing agreements were fragmented and difficult to govern
  • RevOps had limited control over offers, pricing, and experimentation
  • Overall lack of GTM agility in a market that warrants it
“We’ve had to modernise and scale around old infrastructure, and it limits us.” — Jessica Shivetts

The Solution

A 24/7 Self-Service Partner Portal

Working with Limio, JazzHR rebuilt partner commerce around a self-service portal that simplified operations while reshaping the partner programme itself.

What Changed

Before After
500+ fragmented partners 50 strategic partners
Manual CPQ for every order Self service checkout
One off pricing agreements Standardised pricing tiers
Engineering owned changes RevOps owned configuration
Business hours only 24/7 ordering

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How It Works

Partner-specific storefronts
Partners access authenticated pages tailored by partner type, with the correct products and pricing automatically applied.

Automated billing and attribution
On checkout, Limio applies pricing rules, assigns invoice ownership, routes billing to Zuora, triggers provisioning in JazzHR, and tags transactions in Salesforce for attribution and revenue share.

Self-service subscription management
 Partners manage upgrades, add-ons, downgrades, and cancellations themselves, with commercial rules enforced automatically.

“Limio gives us agility. I can make changes myself without tapping engineering.” — Jessica Shivetts

The Benefits

For JazzHR and Employ

Lower operational overhead

  • Partner orders complete without manual CPQ or billing steps
  • Engineering is removed from day-to-day commerce changes
  • RevOps deploys pricing and promotions in hours rather than weeks

Always-on commerce

  • Partners transact across timezones without internal involvement
  • No backlog of orders waiting for business hours

Commercial control for RevOps

  • Pricing, promos, and offers live outside the product codebase
  • Faster experimentation and iteration

Partner programme clarity

  • Rationalisation from 500 to 50 partners created focus and consistency
  • Standard pricing replaced bespoke agreements
  • Performance is now measurable and actionable
“Limio is fundamental to our efficiency strategy.” — Chad Hensley, CFO, Employ Inc.

What’s Next

With partner commerce modernised, JazzHR is now turning to direct commerce. Today, the in-app checkout remains tightly coupled to the product, requiring engineering to maintain trials, upgrades, and cancellations.

By moving direct commerce to Limio, JazzHR will decouple e-commerce from the application, enable true product-led growth, and help expand self-service to >30% of new business. The same architecture will support faster pricing changes, new bundles, and future monetisation, while providing a repeatable blueprint for rolling Limio out across other Employ’s brands.

“Decoupling e-commerce from the application has been an engineering goal for years.” — Jessica Shivetts

Summary

JazzHR’s journey reflects a common scaling challenge: commerce systems that work early on become constraints as complexity grows. By moving partner sales from manual CPQ to self-service and rationalising its partner ecosystem, JazzHR has built a scalable, always-on commerce foundation controlled by RevOps rather than engineering.

The partner portal was phase one. Direct commerce is next, setting JazzHR up with a modern architecture that can evolve as fast as the business itself.

“The biggest win for us is agility and flexibility.” — Jessica Shivetts, Sr. Manager, Revenue Operations, Employ Inc.

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