CH Media Accelerates Subscription Growth and Flexibility with Limio
CH Media leveraged Limio to independently create offers, streamline workflows, and seamlessly integrate into its architecture.
The Customer
CH Media is a prominent Swiss media company established in 2018 as a joint venture between Aargauer Zeitung (AZ) Medien and the Neue Zürcher Zeitung (NZZ) Media Group. It manages a portfolio of regional newspapers, television channels, radio stations, and online portals. Generating annual revenues of approximately CHF 500 million, CH Media serves a diverse audience across German-speaking Switzerland. Their unique value lies in delivering localised, multi-platform content to over 2 million people, making them a leading force in regional news and entertainment.
The Challenge
CH Media faced significant challenges following the conclusion of a joint venture partnership, which necessitated a comprehensive overhaul of its technical architecture, including CRM, billing, integrations, and logistics. The existing system, heavily reliant on out-of-the-box solutions, lacked the flexibility required to adapt to their evolving business needs. The existing partnership model lacked the agility needed to keep up with CH Media’s growth and innovation goals.
Operationally, the transition placed additional pressure on their marketing functions, previously managed externally. This shift created resource gaps and strained the team's capacity to deliver. The partnership model also lacked the agility needed to keep up with CH Media’s growth and innovation goals, highlighting the need for a scalable and flexible solution.
The Solution
CH Media implemented Limio Commerce and Limio for Salesforce to transform its subscription processes, enabling them to independently create offers and products with seamless integration into existing systems. Performance significantly improved, reducing loading times, enhancing user experience, and restoring Google rankings previously impacted by slower iFrame-based setups.
Limio’s content management tools streamlined workflows, supporting mass content building and providing greater flexibility with features like rich text editing and font scaling. As Chris at Kreis1 aptly said, “Limio was the missing piece in our architecture,” enabling CH Media to fill critical gaps and unlock new opportunities. The integration of Limio for Salesforce into their system provided an intuitive all-in-one solution for online and offline sales. Commerce features such as promo codes will further open opportunities for B2B use cases such as multi-licence offers and conferences. Advanced tracking capabilities, such as cart abandonment monitoring, provided actionable insights, empowering CH Media to recover sales and drive customer engagement.
The Benefits
Since adopting Limio, CH Media has experienced transformative benefits across its business. In the first month post-implementation, revenue flowing through the Limio Commerce's 18 Aboshops and Limio for Salesforce increased significantly compared to the previous year's monthly averages. Limio’s flexible platform enabled CH Media’s marketers to experiment and optimise acquisition processes swiftly, implementing tailored checkout flows, enhancing customer service with configurable options, and streamlining multi-brand structures to reduce operational complexity.
Limio Analytics enabled CH Media to proactively identify and address downtime, recovering potentially lost sales and strengthening customer trust. This proactive approach has contributed to measurable improvements in acquisition performance and customer satisfaction.