Mediafin is a Belgian media company that specializes in financial and economic news.
Mediafin’s legacy Content Management System (CMS) was nearing end of life. Mediafin needed a new Content Management System, preferably with subscription ecommerce functionality integrated with Salesforce and Zuora.
The Limio Commerce platform allowed Mediafin to move over its 4 media properties from its legacy experience to a new modernised, modular purchasing experience, without disrupting its existing end-to-end integrations.
In the months after go-live, Mediafin was able to process 1000s of orders through 17 campaigns live on 4 different domains and 2 different languages for example delivering back-to-school and end of year campaigns.
Founded in 2005, with roots dating from 1889, Mediafin is a Belgian media company with a distinguished history of providing comprehensive financial and economic news coverage. It has earned a strong reputation as a trusted source of information for both professionals and the general public. Operating through newspapers, online platforms, and specialized publications, Mediafin has diversified its portfolio to cater to a diverse readership. With steady revenue growth over the years, the company's commitment to excellence and accurate reporting has made it a valuable resource for investors, policymakers, and anyone interested in the world of finance.
In 2021, Mediafin adopted Zuora and Salesforce, integrating them painstakingly with their Content Management System, Drupal. However, by 2022, it became evident that their extensively customised Drupal version for subscription ecommerce was nearing obsolescence. After surveying the landscape, Mediafin observed that numerous media companies were still reliant on bespoke solutions. Meanwhile, platforms like Shopify, tailored for retail, fell short in meeting media-specific needs. Given their compact IT team, Mediafin was eager to procure a ready-made solution, prioritizing agility with minimal overhead.
Mediafin, after shortlisting three prospective providers, ultimately chose Limio for its capacity to meet a spectrum of critical requirements. These included rapid deployment, user-friendliness for non-technical personnel to effect promotional changes, seamless integration with Zuora and Salesforce, and compatibility with Twikey, a local Belgian payment gateway beyond Zuora's standard integrations. Ulli De Leener emphasised, "It was imperative that Mediafin attain self-sufficiency post-launch, empowering us to introduce new subscriber commerce experiences without the need for coding. Equally, we sought assurance that Limio would harmoniously integrate with Salesforce, Zuora, and Twikey. Additionally, data quality, particularly address verification, held paramount importance for us, and Limio's ability to integrate with partners was key in our decision."
With the Limio Commerce platform, Mediafin successfully created novel purchasing experiences for its digital and print products in both French and Flemish, encompassing its four core brands: de Tijd, L’Echo, L’investisseur, and De Belegger. With a pronounced emphasis on B2B engagement, Mediafin devised tailored checkouts to collect company data while streamlining the process for B2C transactions, harnessing Limio’s Modular Checkout's adaptability. Orders seamlessly integrate into Salesforce, re-using an existing integration with Zuora, obviating the need for additional integration efforts. The Modular Checkout’s validation and integrations enables 97% of orders to be successfully provisioned. As Ulli pointed out, "We smoothly transitioned from Drupal to Limio while preserving our overarching architecture and introducing new capabilities for the business to experiment with the checkout experience."
Today, Mediafin swiftly initiates new campaigns, like a back-to-school campaign in September 2023, accomplished in just a few days. Looking forward, Mediafin is primed for more innovation and exploring expanded bundling opportunities, such as enabling more pricing models such as free trial, more cross-sells, and integration with identity verification services.