We’ll look at six of our favourites in this post and explain why we like them. But first, let’s look into why your pricing page design matters so much.
Why your SaaS pricing page design is so important
Your SaaS pricing page design is crucial for several reasons. Your pricing page plays a critical role in converting prospects into subscribers. The best way to do that is to clearly present your different pricing tiers and make it easy for users to choose the right plan for their needs.
A well-designed pricing page should simplify complex information. This helps prospective customers understand the value of each plan without getting overwhelmed by too much information.
Your pricing page should also signal that your business is trustworthy. Things like customer testimonials and reviews can help with this.
Ultimately, you want your pricing page to give your potential customers all the information they need to choose the right plan that offers them the most value. If customers can get all the information they need right at the point of purchase, they’re less likely to choose the wrong plan and are less likely to churn later down the line.
6 SaaS pricing page designs we love
With those best practices in mind, here are six of our favourite SaaS pricing page designs and why we think they work.
Carbonite is part of the OpenText Cybersecurity product collection. It’s designed to protect data for its entire lifespan (from creation to eventual deletion), whether it’s stored locally (on a computer or server) or in the cloud.
Carbonite Safe is for small businesses and can protect data on as many as 25 pieces of hardware. It includes automatic, encrypted data backup to the cloud.
Here’s why we like Carbonite’s pricing page design:
Clear pricing tiers
Carbonite provides three clear pricing tiers with explicit information on what each includes. Pricing is per month and year. Crucially, though, Carbonite’s pricing page highlights the package that offers the best value for money. This can help make the selection process a bit easier.
Clear feature summary
A good SaaS pricing page shows prospects what they can expect in return for their subscription fee. And that’s what Carbonite’s does. You’ll find a quick breakdown of the features included, described in simple terms.
Credible trust signals
Carbonite’s pricing page includes details on industry awards to prove they’re a trustworthy option. Showcasing awards, reviews, and honours tells customers that other industry professionals trust your business, and they can, too.
Gitlab describes itself as the “most comprehensive AI-powered DevSecOps Platform.” It started as an open-source project for a programming team in 2011 but has grown into a platform with millions of users.
It provides software companies with the tools they need to automate software delivery, increase productivity, and enhance security.
Here’s why we like Gitlab’s pricing page:
Clever use of colour
Using colour in your pricing page design is a great way to highlight things you want your customers to see. Gitlab’s page is a great example. They use different colours to draw your eye from the Free plan to the Premium and Ultimate options. This approach makes their ultimate plan look the most visually enticing with a nice gradient design.
Comprehensive feature comparison
Gitlab’s pricing page includes a collapsible feature comparison table, which makes it easy to see what each tier includes. Potential subscribers can compare their options and make an informed choice without switching between pages.
Highlights add-ons
SaaS subscribers are looking for companies who can support their unique needs, and letting them personalise their plans is a great option. Gitlab’s add-ons section clarifies that subscribers can customise their plan further with add-on features to suit their needs.
JazzHR is a recruiting platform for small and medium-sized businesses. It uses automation to help growing companies find and recruit the right candidates and reduce time-intensive manual tasks.
Here are our favourite elements of JazzHR’s pricing page:
Easily switch between annual and monthly pricing
If your business offers subscribers a discount for paying annually instead of monthly, your pricing page is a great place to showcase that offer. JazzHR makes it quick and easy to switch between annual and monthly pricing options — users can just tap the slider at the top of the page to see how much they’ll save.
Simple plan comparison
Comparison tables are a great addition to any SaaS pricing page, and JazzHR’s stands out. Their collapsible comparison table lets you compare key features across the three plans at a glance. They also offer a more detailed breakdown of which features in different categories are available in each plan.
Subscriber testimonials
Reviews and testimonials from existing customers can be a powerful form of social proof. JazzHR showcases some key testimonials towards the bottom of the page, explaining how they’ve helped real businesses.
Pipedrive is customer relationship management (CRM) software that allows businesses to automate a wide range of sales processes. It includes automated lead nurturing, real-time reporting, and AI capabilities. Pipedrive is used by more than 100,000 companies worldwide.
Here’s what we like about Pipedrive’s approach to pricing:
Plenty of options
If you’re looking to bring in a wide range of customers in businesses of all sizes, having a diverse list of pricing tiers is a great way to appeal to everyone. Pipedrive offers five distinct plans to choose from, all with a free trial, so subscribers at any price point can find something that works for them.
Integration insights
The Pipedrive pricing page details their integrations and showcases their available customer support options. These details help potential subscribers understand how the software can fit into the set of tools they currently use and where they can get help if they run into any issues.
Easy upgrades
Pricing pages shouldn’t just be tailored to new subscribers. It's a great idea to include information about how existing subscribers can change or upgrade their plans. Pipedrive has a simple but effective callout to current users, making it easy for them to switch their plans.
UpKeep is a computerised maintenance management system (CMMS) for maintenance and reliability teams. It includes a variety of tools and features for optimising operations, including work order management and preventative maintenance.
Here are some key features of UpKeep’s pricing page:
No-commitment free trials
Offering free trials is a great way to improve your conversion rates, and offering a no-commitment free trial can be a good way to entice subscribers to try your software risk-free. UpKeep uses this tactic and offers free trials for all four tiers with no credit card required.
Highlights onboarding and support
Subscribers want to know that you’ll support them beyond their initial purchase. Onboarding and ongoing training can be a great way to signal that you want your customers to get the most out of your software.
UpKeep’s pricing page highlights UpKeep Pledge, their training and onboarding solution to help subscribers get more value out of the software and implement it successfully.
Slack is one of the most popular messaging app for businesses, unifying teams through dedicated channels and allowing for simple file sharing. It also includes automation features to streamline repetitive tasks, and it can be integrated with thousands of other apps.
Here’s what’s great about Slack’s SaaS pricing page:
Discounts on popular plans
Introducing discounts or offers to your pricing page can help you attract people to different pricing tiers. Slack’s pricing page comparison table includes a discount on their ‘best value’ tier to attract prospects. It also mentions which tiers support their Slack AI add-on — more on that in a second.
Showcase new features
Putting new and exciting features front and centre is a great way to get new customers interested in what you’ve been working hard on. This approach is even better if existing users can add new features to their existing plans as an add-on.
Slack’s pricing page highlights Slack AI, an add-on/feature they want subscribers to try out. They’ve made good use of contrasting colours to make the Slack AI section stand out from the rest of the page.
Answers users questions before they sign up
While you’ll likely have an FAQ section on your website, it can be a good idea to include some of those Qs and As in your pricing page. This gives you to address common questions you get from prospects or new customers right away, before people sign up. This shows you’re proactive and prepared to address concerns.
Slack’s pricing page includes some key FAQs about payments, discounts, and information about the feature they’re looking to promote, Slack AI.
Ensure your pricing page is top-tier
An effective SaaS pricing page includes a simple layout, clear pricing, and varied options to suit different subscriber needs. Is should balance information well by providing enough to help prospects decide without overwhelming them. Building an excellent SaaS pricing page can be a big challenge, but it’s a lot easier with the right set of tools.
Limio makes it easy to create highly customised pricing pages and checkout experiences for your subscription business. We help SaaS companies convert more customers by efficiently streamlining the process of getting your subscription business up and running.
Get in touch to learn how Limio can help your SaaS subscription business.