Subscriptions are only getting more popular across the consumer world, there’s no denying. In just the last month, a set of companies as diverse Tesco, Nike, Sonos, and Atari have all announced new subscription services. There are a plethora of smaller new entrants every month. The first question they all face is: how do I launch my subscription business? And it's an important one. But you see, launching a subscription business in 2019 isn’t that hard. You put on something on sale, you take order, and you fulfil those recurring orders. There are plenty of providers and many how-tos. There are still a few ways this could go wrong, but broadly, every solution out there will help you do that.
So what is really the most important question? It's: how do I increase my subscription sales (and retain subscribers)? As it turns out, not every software out there actually helps you to max out your conversion and retention rates, because they don't give you true creative, marketing, design freedom in the subscriber experience. Prepare to be confused though: every marketing piece you’ll read online from software vendors will tell you that you CAN optimise the subscriber experience. They'll even tell you what you SHOULD do. The catch is that you WILL have to spend $100,000s and months in custom-built logic, apps, websites and integrations. Pretty much the same logic as ‘it’s free after you bought a subscription’.
Daniel and I, the cofounders of Limio, have been in subscriptions for a combined 20 years, so we’ve seen plenty of different setup. And plenty of failures, budgets overrunning, and very late delivery (more on that here). So we want to answer this question, as honestly as possible.
What's my options, captain?
First, let’s set the scene and mention your options (I go deeper on these options here) from a subscription management software perspective:
And how do they compare?
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