Sell more memberships. Keep more members.
Limio runs sign-up, renewals, self-service and saves for membership schemes, from sports clubs and venues to institutions and media brands. Everything sits on one platform built for recurring revenue, so your team runs the scheme instead of the spreadsheet.
Want to sell more memberships, and be the best at it?
Limio puts the scheme in your commercial team's hands, so pricing, offers, tiers and journeys change when you decide. Conversion, retention and your next proposition become things you work on every week.
Your team runs it
New tiers, prices and offers go live without a development ticket or a replatform.
Sell more of what you already have traffic for
A shop, pricing page and checkout you can keep improving.
Keep the members you win
Renewals that hold, payments that recover themselves, and a save offer in front of the members worth keeping.
Launch what nobody else has
Free tiers, digital-only memberships, junior schemes that grow up, gifting. New propositions in weeks rather than years.
What a membership scheme on Limio looks like
Figures from Limio customers selling subscriptions and memberships, including a Premier League club with over 200,000 members.
- +13.9%
- Checkout conversion After a customer rebuilt its checkout on Limio
- +19%
- Payment approvals between seasons At a Premier League club, shared with its payment provider
- 98.6%
- Of membership changes made by members themselves 28,470 changes in the first 11 weeks of a season
A join flow that converts
Joining should take a minute, so Limio strips out the queue, the complicated basket and the bouncing between screens. What is left is a fast, familiar journey your marketing team can keep improving.
Fewer steps to join
No queue, no complicated basket, no bouncing between screens.
Knows who the member is
Details captured fast and checked against the identity you already hold, so members do not retype what you know.
Pay the way members expect
Apple Pay, Google Pay and Link alongside cards, Direct Debit and PayPal.
Levers your marketers can pull
Promo codes, payment-method incentives, and abandoned baskets flowing into your CRM.
More than a digital product
International tax, delivery addresses and gifting handled in the same checkout.
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See where memberships are won and lost
Limio reports the whole journey, from the click to the paid membership, so you can see which step loses people and which source brings the members who join. Your team reads that every week instead of waiting on a data project.
Always-on conversion work
Follow the funnel step by step, find the screen that costs you baskets, change it and measure what the change did.
Ad spend you can judge
Conversion by channel and by campaign, so a pound a click that brings visits and no memberships is a pound you move elsewhere.
Emails and splash pages, ranked
Every order carries its UTM tags, so owned media is ranked on the memberships it produced rather than the clicks it got.
What your members respond to
See which offers and benefits people act on, and build the next campaign around the ones that sell memberships.
“Being able to see conversion rate by channels and understand drop-off points was a huge selling point of us moving to a membership platform. We never had this level of detail on the conversion funnel.”
Membership lead at a Premier League club
Renewals that go through
Limio integrates with payment providers such as Stripe, so your scheme offers the methods that keep members in place and gets more authorisations through. At one Premier League club, payment approvals rose 19% between seasons.
Payment methods that stick
Incentivise Direct Debit and other sticky payment methods at the moment someone joins.
Members fix their own payments
Make it easy to update a payment method in the account area before renewal, or during dunning, to save the membership.
A renewal that offers a reason to stay
Step-down tiers, pauses and save offers can sit in the renewal journey instead of a bare cancel button.
Your service desk gets its time back
Cancellations and changes that used to be phone calls and spreadsheets are now a journey a member finishes at half eleven at night. Your agents handle the cases that need a person.
Members do it themselves
Cards, addresses, auto-renew and cancellation, without queueing for an agent.
Open at 2am
The account area works whenever the member is free, not only when the desk is staffed.
Agents keep the hard cases
Your team picks up the rest in Salesforce or your CRM, with a reason recorded on every change.
Everything a member needs to join
A membership shop that looks like you, on a catalogue your commercial team controls.
Digital membership sign-up
A branded shop and pricing page with adult, junior, senior, student or digital-only tiers, bought for yourself or for somebody else. Members pay with Apple Pay, Google Pay, cards, Direct Debit or PayPal.
Family and group memberships
Buy several memberships in one order and assign each one to a family member or a friend, checked against your own member record before payment is taken. Junior and gift journeys are included, with non-renewing codes for free schemes.
Annual, seasonal or monthly billing
Memberships anchored to your year or your season rather than the day someone joined, with the whole base renewing together and mid-term upgrades that charge the difference. Or rolling monthly, if that is how you sell.
Discounts and offers
Payment-method discounts such as a Direct Debit incentive, promo codes, gift codes and concession pricing. Your commercial team sets them up and changes them mid-year.
The renewal that decides next year
Renewal is the part of a membership scheme that decides next year's revenue.
Renewal campaigns without the spreadsheet round trip
Membership state lives in the platform and syncs to your CRM, so your renewal campaigns target what members hold today rather than an exported list somebody tidied by hand last week.
Self-service accounts
Members see what they hold, change a card or an address, turn auto-renew off and on, and cancel within the cooling-off window. Agents handle the rest with a reason recorded.
Cancellation journeys that save members
Show a member what they would lose before they confirm, and capture a reason on every cancellation. The platform supports save offers, step-down tiers and pauses for the members worth keeping.
Your brand, your team, your calendar
Organisations run their own scheme on Limio. Our work is the platform underneath it.
A storefront that looks like you
A fully bespoke storefront and account area built on your own design system, not a template with your colours dropped into it.
Packs, cards and addresses
Addresses captured at sign-up and changed by members themselves, with a fulfilment data feed so member packs and cards go to the right door.
Changes without a release
Catalogue, pricing and offers sit with your commercial team. A new tier, a new offer or a new price goes live without a development ticket.
The scheme you run today is not the ceiling
With catalogue, pricing and journeys under your own team's control, a new proposition starts from what you already run rather than from a replatform. Membership schemes could launch propositions like these.
International and digital-only memberships
Content, streaming, events and rewards for members who will never walk through your doors, priced and sold in their own currency and their own journey.
A free tier for the audience you can already reach
Give the people you can already contact somewhere to start, learn what they engage with, and convert the ones who lean in to a paid membership.
Junior schemes that grow up
A junior membership that moves to an adult one at the right birthday, instead of expiring and asking a teenager to start again from scratch.
Gifting, student and concession propositions
Validated journeys so the right person gets the right price, whether that is a gift at Christmas, a student rate or a concession.
Subscription rules are tightening worldwide. Build for them now.
Regulators in the UK, Europe and the US are moving the same way on subscriptions, and Limio's membership journeys are built that way already. The same journey is where you keep members, by showing them what they would lose and offering a pause or a step-down instead.
Clear terms where members join
What a member is buying, what it costs and when it renews, on the checkout itself.
Cancel online, in one place
Members leave through the same account area they joined through, without a phone call.
Saves built into the exit
Capture the reason every time, and put the right offer in front of the members worth keeping.
Built for the UK, the EU and the US
The UK's DMCCA subscription regime, the EU withdrawal button that applies from June 2026, and US auto-renewal rules under ROSCA and state law.
Plays well with your payments and your CRM
Limio integrates with Stripe to streamline billing and payments, and with Salesforce so your service and marketing teams work from live membership state. It also connects to the identity your members already use, so a member is the same person in the shop, in their account and on your record.
Membership questions, answered
The questions membership and digital teams ask us first.
If memberships matter to your organisation, run them on a platform built for memberships.
Ask the Limio agent what moving your scheme would involve, or book a demo and we will walk you through it.
