Cancel doesn't have to mean cancel.
Limio is the self-serve platform built for SaaS and subscription businesses. Create an online cancel experience that meets regulation — then turn it into a save engine that recovers customers with the right offer, the right downgrade, or the right human, at the right moment.
No-Code Setup
Live in days, not months
Deploy a fully branded cancel/save flow with Limio's no-code page builder. RevOps configures cancel reasons, save offers, downgrade paths, and routing rules. No engineering tickets. No rebuilding it every time the team has a new save-offer idea.
33%
deflection rate achieved
Start with a cancel experience. Build it into a save engine.
Two stages, one platform. Launch a compliant online cancel — then layer in the segmentation, offers, and routing that actually move retention.
Create — the online cancel experience
- Cancel reason survey (card, dropdown, or radio layout)
- Route each reason to the right experience
- "You'll lose these benefits" review page
- Cancel confirmation & success states
- Capture cancel reason in your billing system automatically
- Pass reasons from CRM or CSR tools via URL
Optimise — turn it into a save engine
- Personalised save offers by segment, tenure, or cohort
- Bigger discounts the closer to renewal
- Downgrade & switch offers (not just discounts)
- Embedded live chat or "talk to an agent" routing
- Free periods, holds, and pauses
- Block discount abuse — no repeat claimers
An online cancel experience your subscribers can actually use
Regulators on both sides of the Atlantic have decided cancellation should be as easy as signup — US state laws, the UK DMCC Act, and the EU Withdrawal Button. Limio gives you a flow that meets the rules, and gives subscribers the off-ramp they expect. Live in weeks.
Cancel reasons, your way
Card, dropdown, or radio-button survey — pick the layout that fits your brand. Add the reasons that matter to you. Free-text "Other" supported. Surveys map each reason to a different downstream experience.
Reason → experience routing
"Too expensive" routes to a discount offer. "Not using it" routes to a downgrade or pause. "Switching providers" routes to a switch offer. Each reason gets the right intervention — configure the URLs in the page builder, no engineering.
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Cancel reasons captured in your billing system
Every cancel writes back to your billing system. Cancellation reason and detail fields populate automatically. Your retention team gets the data they need to learn from every churn.
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Plays nicely with your CRM & CSR tools
A CSR initiating a cancel from your CRM or support tool? Pass the reason in the URL and skip the survey. The same flow works for inbound subscribers and assisted cancels.
Personalised saves that actually retain
A flat cancel survey gets you compliant. Personalised journeys get you retention. Branch on reason, segment, plan, tenure, and proximity to renewal — and put the right offer in front of the right subscriber.
Segmented save offers
Show a different offer to longer-tenured subscribers. Show a different discount to customers paying full price vs. customers already on a discount. Hold back the biggest discount for the cohorts worth saving. Powered by Limio Journeys — no code, configured by RevOps.
Discounts, downgrades, switches, pauses
Not every customer needs the same lever. Offer %-based discounts (works across currencies). Or a switch to a smaller plan — still counts as a save and still captures the cancel reason. Or a free period. Or a pause. Or an immediate downgrade vs. an end-of-term one.
Proximity & tenure rules
Show a bigger discount when a subscriber is within 30 days of renewal. Show a loyalty offer to anyone subscribed 3+ years. Drive the offer with the data that matters — not a static page.
Hand off to a human when it counts
Embed live chat, Intercom, or a contact form directly into the save flow. For high-value cancels, route to your contact centre — human retention still outperforms self-serve for the cases that matter.
Syncs with your stack in real-time
Every cancel reason, every save offer accepted, every downgrade — flows into Zuora, Stripe, and Salesforce immediately. Your retention team sees the full picture. Your CSMs see the cancellation context. Your CDP gets the data it needs to act.
Retention you can actually run
Cancel/save is a high-stakes flow. Limio makes it safe to ship, easy to iterate, and possible to measure.
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Fewer support tickets
Subscribers who would have called to cancel now self-serve a downgrade, pause, or discount. Contact centre handles the cases that need a human.
Real-time sync
Cancel reasons, save offers, downgrades — all flow into Zuora, Stripe, and Salesforce immediately. One source of truth.
Regulator-ready
Built to meet the three big regimes: US state laws (California, New York, Colorado), the UK DMCC Act, and the EU Withdrawal Button. Design to the strictest, ship once.
A/B-test save offers
Run experiments natively. Compare 10% off vs 20% off, discount vs switch, single-step vs multi-step. Roll winners forward without engineering.
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“33% of customers take a save offer through our Limio-powered cancel flow. The retention numbers transformed once we could segment and personalise the offer.”
— Major publisher in North America