Your stadium has a limit. Your membership scheme does not.
Limio turns fan engagement into membership revenue, from supporters down the road and supporters on the other side of the world. Sign-up, renewals, self-service and saves run on one platform built for subscriptions, so your team runs the scheme instead of the spreadsheet.
Want to sell more memberships, and be the best at it?
Limio puts the scheme in your commercial team's hands, so pricing, offers, tiers and journeys change when you decide. Conversion, retention and your next proposition become things you work on every week.
Your team runs it
New tiers, prices and offers go live without a development ticket or a replatform.
Sell more of what you already have traffic for
A shop, pricing page and checkout you can keep improving.
Keep the members you win
Renewals that hold, payments that recover themselves, and a save offer in front of the members worth keeping.
Launch what nobody else has
Free tiers, international memberships, junior schemes that grow up, gifting. New propositions in weeks rather than seasons.
What this looks like at a Premier League club
A Premier League club runs over 200,000 memberships on Limio. This is what its current season looks like.
- +11%
- Conversion on membership sign-up More of the fans who start joining finish
- +19%
- Payment approvals between seasons Shared with the club's payment provider
- 16,000
- Manual cases a season now handled by members themselves 98.6% of the 28,470 changes in the first 11 weeks were self-served
A funnel that scores
Joining should take a minute, so Limio strips out the queue, the complicated basket and the bouncing between screens. What is left is a fast, familiar journey your marketing team can keep improving.
Fewer steps to buy
No queue, no complicated basket, no bouncing between screens.
Knows who the fan is
Details captured fast and checked against your club identity, so members do not retype what you hold.
Pay the way fans expect
Apple Pay, Google Pay and Link alongside cards, Direct Debit and PayPal.
Levers your marketers can pull
Promo codes, payment-method incentives, and abandoned baskets flowing into your CRM.
More than a digital product
International tax, delivery addresses and gifting handled in the same checkout.
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Renewals that go through, no VAR needed
Limio integrates with payment providers such as Stripe, so your scheme offers the methods that keep members in place and gets more authorisations through. At the Premier League club, payment approvals rose 19% between seasons.
Payment methods that stick
Incentivise Direct Debit and more sticky payment methods at the time of conversion
Members fix their own payments
Make it easy to update payment methods in the account area before renewal, or during dunning, to save the membership.
A renewal that offers a reason to stay
Step-down tiers, pauses and save offers can sit in the renewal journey instead of a bare cancel button.
Your service desk gets its season back
Cancellations and changes that used to be phone calls and spreadsheets are now a journey a fan finishes at half eleven at night. Your agents handle the cases that need a person.
Members do it themselves
Cards, addresses, auto-renew and cancellation, without queueing for an agent.
Open at 2am
The account area works whenever the fan is free, not only when the desk is staffed.
Agents keep the hard cases
Your team picks up the rest in Salesforce, with a reason recorded on every change.
Everything a fan needs to join
A membership shop that looks like your club, on a catalogue your commercial team controls.
Digital membership sign-up
A branded shop and pricing page with adult, junior and senior tiers, bought for yourself or for somebody else. Fans pay with Apple Pay, Google Pay, cards, Direct Debit or PayPal.
Family and network assignments
Buy several memberships in one order and assign each one to a family member or a friend, checked against your own fan record before payment is taken. Junior and gift journeys are included, with non-renewing codes for academy and free junior schemes.
Seasonal billing
Memberships anchored to the season rather than the day someone happened to join. Full season price, no proration, the whole base renewing on the season boundary, and in-season upgrades that charge the difference.
Discounts and offers
Payment-method discounts such as a Direct Debit incentive, promo codes, gift codes and concession pricing. Your commercial team sets them up and changes them mid-season.
The season after the season
Renewal is the part of a membership scheme that decides next year's revenue.
Renewal campaigns without the spreadsheet round trip
Membership state lives in the platform and syncs to Salesforce, so your renewal campaigns target what members hold today rather than an exported list somebody tidied by hand last week.
Self-service accounts
Members see what they hold, change a card or an address, turn auto-renew off and on, and cancel within the cooling-off window. Agents handle the rest in Salesforce with a reason recorded.
Cancellation journeys that save members
Show a member what they would lose before they confirm, and capture a reason on every cancellation. The platform supports save offers, step-down tiers and pauses for the members worth keeping.
Your brand, your team, your calendar
Clubs run their own scheme on Limio. Our work is the platform underneath it.
A storefront that looks like your club
A fully bespoke storefront and account area built on your own design system, not a template with your colours dropped into it.
Packs and addresses
Addresses captured at sign-up and changed by members themselves, with a fulfilment data feed so member packs go to the right door.
Changes without a release
Catalogue, pricing and journeys sit with your commercial team. A new tier, a new offer or a new price goes live without a development ticket.
The scheme you run today is not the ceiling
With catalogue, pricing and journeys under your own team's control, a new proposition is a configuration job rather than a replatform. Clubs could launch propositions like these.
International and digital-only memberships
Content, streaming and rewards for overseas fans who will never walk through a turnstile, priced and sold in their own currency and their own journey.
A free tier for the fanbase you can already reach
Give the contactable fanbase somewhere to start, learn what they engage with, and convert the ones who lean in to a paid membership.
Junior schemes that grow up
A junior membership that transitions into an adult one at the right birthday, instead of expiring and asking a teenager to start again from scratch.
Gifting, student and accessibility propositions
Validated journeys so the right fan gets the right price, whether that is a gift at Christmas, a student rate or a concession.
Subscription rules are tightening worldwide. Don't score an own goal.
Regulators in the UK, Europe and the US are moving the same way on subscriptions, and Limio's membership journeys are built that way already. The same journey is where you keep members, by showing a fan what they would lose and offering a pause or a step-down instead.
Clear terms where fans join
What a member is buying, what it costs and when it renews, on the checkout itself.
Cancel online, in one place
Members leave through the same account area they joined through, without a phone call.
Saves built into the exit
Capture the reason every time, and put the right offer in front of the members worth keeping.
Built for the UK, the EU and the US
The UK's DMCCA subscription regime, the EU withdrawal button that applies from June 2026, and US auto-renewal rules under ROSCA and state law.
Plays well with your payments and your CRM
Limio integrates with Stripe to streamline billing and payments, and with Salesforce so your service and marketing teams work from live membership state. It also connects to the fan identity your club already uses, so a member is the same person in the shop, in their account and on your fan record.
Club membership questions, answered
The questions membership and digital teams ask us first.
If memberships matter to your club, run them on a platform built for memberships.
Ask the Limio agent what moving your scheme would involve, or book a demo and we will walk you through it.
