What is matchday revenue and non-matchday revenue?
Why clubs want to make money on the days when there isn't a game.
TL;DR
Matchday revenue is money a club earns from home games (tickets, hospitality, food and drink). Non-matchday revenue is everything else, such as membership, retail, streaming and sponsorship.
What does “Matchday vs non-matchday revenue” mean?
Stadium capacity limits matchday revenue, however good the pricing. Non-matchday revenue can grow every month of the year and isn't tied to the fixture list or results.
How does it relate to football membership?
Membership is the most direct way to build non-matchday revenue. A membership that includes streaming, retail benefits and content gives fans a reason to pay and engage between games. As one Premier League CRO put it at Leaders Week, clubs "need to make money while we sleep, not be so dependent on match day".
How Limio helps
Limio helps clubs build year-round revenue from membership: bundles with streaming and retail, add-ons sold through the year, and a self-serve account where fans can upgrade any time.
Want to see how Limio runs football membership? Talk to our team.
Frequently asked questions
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