What is a single fan view?
One profile per fan, combining everything the club knows about them.
TL;DR
A single fan view (or single customer view) is one profile per fan in the club's CRM, combining ticketing, membership, retail, streaming and engagement data.
What does “Single fan view” mean?
Most clubs hold plenty of fan data, spread across ticketing, retail, catering, streaming and email systems. A single fan view connects them, usually through the fan's CRN and a CRM such as Salesforce.
How does it relate to football membership?
Membership is often the missing piece, because it sits inside ticketing where the CRM can't see joins, upgrades and lapses. Bringing membership into the fan view is usually the quickest way to make it complete.
How Limio helps
Limio sends membership orders and changes into Salesforce as they happen, keeping the fan record current. Read more in why sports clubs should unify fan data in their CRM.
Want to see how Limio runs football membership? Talk to our team.
Frequently asked questions
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