What is a lapsed member?
A former member who didn't renew, and one of the best audiences for a club to win back.
TL;DR
A lapsed member is a fan whose membership has ended without being renewed. At many clubs, lapsing means losing loyalty points and waiting list positions.
What does “Lapsed member” mean?
Fans lapse for many reasons: cost, moving away, poor results, or simply forgetting to renew. Because they already know the club, lapsed members are usually much cheaper to win back than new fans are to recruit.
How does it relate to football membership?
Clubs need to see lapses as they happen, not weeks later in a ticketing export. With membership data in the CRM, clubs can trigger win-back offers, explain what fans stand to lose and make rejoining easy.
How Limio helps
Limio sends every lapse, cancellation and renewal to the CRM in real time, supports targeted win-back offers and promo codes, and makes rejoining a single checkout.
Want to see how Limio runs football membership? Talk to our team.
Frequently asked questions
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